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Ten Books To Read To Improve Your Competitive Position
The Entrepreneur
By Marc Kramer, For The Bulletin
As the economy continues to improve and business leaders look to salvage a very rough 2009, there are some very good books to read to improve one’s competitive position and close sales.
1. Smart Selling on the Phone and Online, by Josiane Chriqui Feigon. Because travel budgets have been greatly reduced, companies have to drive sales through phone calls and online. This book provides insights backed by good examples on how to develop and execute good verbal and written communications to increase sales.
2. Presentations A to Z by Mark Tamer. The author goes by the moniker the “The Presenter’s Coach.” The author provides advice on overcoming fear when speaking, how to keep your voice from coming across as monotone and how to tell compelling stories to keep your audience interested.
3. Three Feet from Gold, by Sharon Lechter and Greg Reid providing a motivational book that remind business the reader that giving up is not an option. Winners persist! The book is written in story format, which keeps it interesting and compelling.
4. The Worst-Case Scenario: Business Survival Guide, written by David Borgenicht and Mark Joyner. This is a terrific pocket guide to how to manage a business during turbulent times. What I like about this book is the short chapters with advice from experts in a variety of fields.
5. The Small-Cap Investor: Secrets to Winning Big with Small Cap Stocks, by Ian Wyatt. The stock market has been rising for the past few months and although unemployment is still high the psychology of the market is good. This book will give you insights on how to evaluate small cap stocks.
6. America’s Health Care Crisis Solved, by J. Patrick Rooney and Dan Perrin. If you are looking for a book that will explain to you why Congress is having such a difficult time deciding on how to restructure health care this book does a good job of explaining the issues and recommends solutions based on the working experience of the authors.
7. The Entrepreneur Next Door, by Bill Wagner. A good book for those considering starting and running their own business. The book provides potential entrepreneurs with profiles and insights into different management styles.
8. Putting the Public Back in Public Relations, by Brian Solis and Deirdre Breakenridge. A good book for learning how to use all of the various social networking tools to build visibility and brand recognition.
9. Leading at a Higher Level, by Ken Blanchard. I am sure his name is familiar because he wrote the best seller “The One Minute Manager.” The book describes different leadership styles along with case studies. Its great read and ideal for young managers.
10. What Happy Working Mothers Know,x by Dr. Cathy Greenberg and Barrett Avigdor, J.D. A terrific book for women who are trying to balance a family and building a career.
Good books inspire great success! Take the time to read. Reading spurs great ideas, innovation and improves one’s skills.
Marc Kramer, who is the author of five books and faculty member at the Wharton School of Business at the University of Pennsylvania, is a serial entrepreneur.
1. Smart Selling on the Phone and Online, by Josiane Chriqui Feigon. Because travel budgets have been greatly reduced, companies have to drive sales through phone calls and online. This book provides insights backed by good examples on how to develop and execute good verbal and written communications to increase sales.
2. Presentations A to Z by Mark Tamer. The author goes by the moniker the “The Presenter’s Coach.” The author provides advice on overcoming fear when speaking, how to keep your voice from coming across as monotone and how to tell compelling stories to keep your audience interested.
3. Three Feet from Gold, by Sharon Lechter and Greg Reid providing a motivational book that remind business the reader that giving up is not an option. Winners persist! The book is written in story format, which keeps it interesting and compelling.
4. The Worst-Case Scenario: Business Survival Guide, written by David Borgenicht and Mark Joyner. This is a terrific pocket guide to how to manage a business during turbulent times. What I like about this book is the short chapters with advice from experts in a variety of fields.
5. The Small-Cap Investor: Secrets to Winning Big with Small Cap Stocks, by Ian Wyatt. The stock market has been rising for the past few months and although unemployment is still high the psychology of the market is good. This book will give you insights on how to evaluate small cap stocks.
6. America’s Health Care Crisis Solved, by J. Patrick Rooney and Dan Perrin. If you are looking for a book that will explain to you why Congress is having such a difficult time deciding on how to restructure health care this book does a good job of explaining the issues and recommends solutions based on the working experience of the authors.
7. The Entrepreneur Next Door, by Bill Wagner. A good book for those considering starting and running their own business. The book provides potential entrepreneurs with profiles and insights into different management styles.
8. Putting the Public Back in Public Relations, by Brian Solis and Deirdre Breakenridge. A good book for learning how to use all of the various social networking tools to build visibility and brand recognition.
9. Leading at a Higher Level, by Ken Blanchard. I am sure his name is familiar because he wrote the best seller “The One Minute Manager.” The book describes different leadership styles along with case studies. Its great read and ideal for young managers.
10. What Happy Working Mothers Know,x by Dr. Cathy Greenberg and Barrett Avigdor, J.D. A terrific book for women who are trying to balance a family and building a career.
Good books inspire great success! Take the time to read. Reading spurs great ideas, innovation and improves one’s skills.
Marc Kramer, who is the author of five books and faculty member at the Wharton School of Business at the University of Pennsylvania, is a serial entrepreneur.
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